Stephanie’s Fantabulous Blog

Online Television

Posted on: December 22, 2008

So I was online this week catching up on some of my ABC shows like Grey’s Anatomy and Private Practice and I thought to myself “Wow, how times have change?”  We used to Tivo or even record shows with our VCR’s and now we have every show at our fingertips.  We are able to watch shows faster and in any place we want, which makes me think, how does this affect productivity in the workplace or in school.  Several companies have regulations against personal use of the computer, but I know where I work there are people who admit that they just watched an episode of “The Hills” on mtv.com in the middle of the work day. 

When you watch an episode of Grey’s Anatomy, they have a 30 second commercial that is clearly targeting the female demographic.  The same commercial plays for every break and you cannot continue until you have watched a good portion of the commercial.  Are these commercials more effective than television commercials?  Absolutely.  Think about it.  When you are sitting and watching television and commercials come on, you get up to use the restroom or you get a snack and come back after two minutes.  When a commercial comes on through online television streaming, it is only 30 seconds, so you can’t go anywhere and you have to watch the commercial over and over again.  The key to the online television is that you have to click to continue or you also have the option to get more information on the product that is being advertised.  Because of this small interaction and watching three to four times, you remember the product and the commercial vividly. 

In my opinion, I believe that this could be one of the best forms of advertising out there to gain attention by the consumer and most importantly the right consumer.  Who is watching Grey’s Anatomy, but young women.  This allows marketers to find their niche and target them directly instead through mass media. 

I am just wondering if this is so successful, what is its price tag?

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